Senior Content & Creative Strategist • Copywriter

Write the story. Study the response.

I lead the strategy and the writing behind brand platforms, lifecycle programs, and the campaigns that run on them. Audience and performance data shape the work before it launches, and what happens after decides what I build next.

See the Work Download Resume

Antique Archaeology

Viewers → Owned Audience

Built the brand and content system that converted a national television audience into an owned audience.

+167%Email audience growth

View Case Study →

Scriptwriting

When the message needs to move.

Brand Video · House Beautiful

Mike Wolfe: Private Tour of Antique Archaeology Nashville

Brand storytelling script for House Beautiful, published as a national editorial placement and embedded in the Antique Archaeology shop experience.

Event Registration · Entrepreneurs' Organization

2023 EO Sydney University Registration Campaign

Registration launch video scripted to drive early sign-ups across EO's 18,000+ member network in 60+ countries.

Event Hype Video · Entrepreneurs' Organization

2024 Global Leadership Conference: Singapore

Pre-event hype script for EO's flagship conference, built to drive final registrations among 3,400+ attendees.

Event Recap · Entrepreneurs' Organization

2023 EO Sydney University Recap: Play It Forward

Post-event recap capturing the "Play It Forward" theme, scripted to extend engagement and drive future registrations across EO's global network.

"Some writers execute the brief. Sarah improves it."

She's the person who spots the strategic gap before anyone else names it, connects what our members need to what leadership is trying to build, and writes toward that instead of the brief as written. That's why she's the first call for the work that actually carries weight.

Chris Lynch Creative Director, Entrepreneurs' Organization

"Sarah brings the judgment of a strategist and the craft of a writer to complex enterprise work."

At Blue Yonder, she got up to speed quickly in AI-powered supply chain technology and contributed to messaging for two agentic AI product launches. She worked across Product Marketing, AI specialists, creative, and executive stakeholders, turning complex technical information into clear, customer-facing communications. She understood what the work needed to accomplish and could be trusted to carry it through.

Jeff Loibl VP, Global Head of Brand & Creative, Blue Yonder

"Sarah built the digital voice behind a nationally recognized television brand."

She partnered closely with our creative director to build that brand, then did the harder part: making the writing sound so much like Mike that most readers never clocked the difference. Sarah took an audience we already had and gave it a reason to stay, and that kind of brand-voice command at scale is rarer than people think.

Lauren Grisham Former Manager, Antique Archaeology

"Put Sarah in the room and three departments start speaking the same language."

She's the reason our wireframes and our lifecycle emails sounded like they came from the same team, which they didn't always. Sarah has real instincts for how people actually read and move through content, and she used them to keep three different teams pointed at the same experience.

Brooke Skelton Digital Experience Manager, Entrepreneurs' Organization

"Sarah gave our recycling initiative a brand, and the funding followed."

Sarah built the marketing and branding behind our recycling initiative from the ground up, the campaigns, the trade show presence, the content that made a sustainability program impossible to ignore. That initiative went on to generate real funding and pipeline, and her work is a big part of why people paid attention in the first place.

Erika Berlin Program Manager, Clover Technologies Group

The business impact

92%

Global member retention supported through lifecycle email and annual impact campaigns for a $1M+ net-revenue membership

+60%

Increase in breweries actively using Ollie, driven by onboarding and education copy

+33%

Email engagement lift for EO's global speaker series, against the historical campaign average

2M+

Combined social audience across Antique Archaeology and Two Lanes

$29M+

Program funding and pipeline generated for Clover Imaging's recycling initiative through content-led campaigns

+167%

Email audience growth, from 150K to 400K, through editorial content and audience strategy

Curiosity is part of the job.

Tell memore.

I’ve built a career on the second question. The one that gets past what happened and closer to why it mattered. “Tell me more” is often the simplest version of it.

That instinct doesn’t end when the work goes live. I want to understand the response, not simply report it, and use what it tells us to make the work sharper.

Curiosity also makes room for play: an unexpected angle, a sharper question, a new version informed by what came before. I bring that same mindset to a team. I listen closely, ask before assuming, and leave room for other people’s expertise to change the work. I take the assignment seriously and bring enough humor to keep the process human.

Write the story. Study the response.

Built the brand and content system that converted a national television audience into an owned audience.

Case Studies

Built a lifecycle content system that turned brewery sign‑ups into habitual platform use.

Reframed a celebrity announcement as an investor story that moved 18,000 members toward registration.

Turned an agentic AI demonstration into a credible business case for supply‑chain leaders.

When the message needs to move.

Mike Wolfe: Private Tour of Antique Archaeology Nashville

2023 EO Sydney University Registration Campaign

2024 Global Leadership Conference: Singapore

2023 EO Sydney University Recap: Play It Forward

The Full Range.

Explore the work.

Two Lanes Guesthouse: Building a Brand From the Road Up

A Brewer's Guide to Water Chemistry

The 4 Biases That Shape How Leaders Experience Change

Global Leadership Conference 2024: Full-Funnel Email

2025 Global Leadership Conference Site

Preserve Route 66: State Farm & Polaroid

CBS Sunday Morning: Mike Wolfe on Rescuing America's Past

Brené Brown Powerhouse Webinar Series

Motor City Eats: Dine Inside One of America's Oldest Garages

Mototintype: Documenting Biker Culture in America

3 Benefits of Implementing a Successful CRM System at Your Brewery

Beer & BBQ Pairings, According to a James Beard Award-Winning Pitmaster

Tips for Brewing Non-Alcoholic Beer from an Award-Winning Brewer

Tell memore.

Bring me the complicated part.