Motion Certified Senior Content Strategist & Copywriter · 15 Years · Remote
I build the messaging systems, brand voice frameworks, and content operations that turn complex products into clear pipeline. Fifteen years across enterprise SaaS, global organizations, and consumer media.
Brands I've written for
Results that prove it
Global member retention built through lifecycle email frameworks
SaaS platform adoption lifted through onboarding and education copy
Email engagement lift for a global speaker series campaign
Social following built from zero across three brand properties
Countries reached across global campaigns and member networks
Why It Works
When the product is complex, the audience is technical, and the stakes are high, generic copy doesn't just underperform. It actively costs you trust, pipeline, and revenue.
The fix isn't more content. It's clearer thinking at the brief. That's where I live.
I use Claude, Perplexity, Ahrefs, and Motion to accelerate research, surface audience insights, and analyze performance data faster than traditional research allows. The strategy, the voice, and the creative judgment are mine.
Lifecycle email, campaign messaging, UX copy, sales enablement, editorial. I build the frameworks that make each piece work together so the content you fund today keeps performing long after delivery.
Enterprise SaaS, global nonprofit campaigns, regulated industries, technical products, consumer lifestyle brands. I specialize in subjects that require actual understanding of what you sell, not just templates and word swaps.
Featured Work
Global Campaign · Lifecycle Email · Multi-Channel
Nobody opens speaker announcements. For EO's Serena Williams Powerhouse Speaker Series, I repositioned the entire campaign around what Serena actually represents to founders competing when the odds are stacked against them. What the brief asked for was an email. What I built was a three-phase, multi-channel launch across 18,000+ members in 60+ countries.
Enterprise SaaS · Lifecycle Email · SEO · Content Strategy
At Next Glass, the Ollie platform had strong product-market fit but weak onboarding. I mapped every content touchpoint to a specific drop-off point in the funnel, from trial activation through feature adoption. The content did double duty: driving organic discovery through SEO, then nurturing users back into the product at the moments most likely to convert.
Brand Strategy · PR · Content Operations · 7 Years
Antique Archaeology had 22 seasons of History Channel reach and no owned content presence. I founded the Two Lanes Blog from scratch, developed brand voice across three properties, directed press strategy that secured a CBS Sunday Morning national profile, and co-launched a heritage tourism destination. Built entirely from zero over seven years.
Enterprise SaaS · Agentic AI · Partner Messaging · Sales Enablement
At Blue Yonder, I led partner messaging and launch copy for Microsoft Azure, Snowflake, and Gartner integrations, writing educational and campaign content for an Agentic AI platform and Microsoft Teams supply chain agent across retail, logistics, and manufacturing audiences. Complex subject. Technical buyers. 90-day embedded engagement.
How I Work
I use AI-assisted research including Ahrefs, Perplexity, Claude, and GA4 to map your audience, competitive landscape, and content gaps before a word goes on the page. No templates. No assumptions. Just a brief that's actually grounded in something real.
Standalone content is expensive and forgettable. I build lifecycle frameworks and messaging architectures that compound over time, so the work funded today keeps performing long after delivery. One decision tree, not ten one-offs.
Every piece of copy I write is accountable to something that shows up in a dashboard: open rates, platform adoption, organic traffic, pipeline, retention. Not word counts and deliverable lists. Numbers that justify the investment.
An uncanny ability to craft words that don't just inform but inspire, connect, and convert. Behind that magic is a deep understanding of strategy, tone, and the psychology of persuasion.
Scriptwriting
All Work
Campaign · Email
Entrepreneurs' Organization · +33% open rate · +26% registrations
Campaign · Email
Entrepreneurs' Organization · Global subscriber-exclusive rollout
Enterprise SaaS · Thought Leadership
Blue Yonder · Global enterprise audience
Lifecycle Email · Event Campaign
Entrepreneurs' Organization · Singapore · 3,400+ attendees
Website Copy · Brand
Entrepreneurs' Organization · Honolulu · Localized across 4 languages
Campaign · PR
Antique Archaeology x State Farm · $34K raised · 61K+ signatures
Editorial · PR
Antique Archaeology · Reached 4M+ viewers nationally
Editorial · Thought Leadership
The EO Blog · Entrepreneurs' Organization
Editorial · Thought Leadership
The EO Blog · Entrepreneurs' Organization
Editorial · SEO Content
Ollie · Part of +30% organic growth program
Thought Leadership
Self-published · Enterprise SaaS content strategy
Website Copy · Event Brand
Entrepreneurs' Organization · Rio de Janeiro
Editorial · Consumer Media
Hop Culture · +40% cross-platform engagement program
Editorial · SaaS Platform
Ollie · Part of +30% organic growth program
Editorial · SaaS Platform
Ollie · SaaS platform content strategy
Editorial · SaaS Platform
Ollie · Part of +30% organic growth program
Editorial · SaaS Platform
Ollie · Part of +30% organic growth program
Editorial · SaaS Platform
Ollie · SaaS platform content strategy
Editorial · SaaS Platform
Ollie · Part of +30% organic growth program
Editorial · SaaS Platform
Untappd for Business
Editorial · SaaS Platform
Untappd for Business
Website Copy · Brand
Antique Archaeology · Mike Wolfe · Columbia, Tennessee
Editorial · Brand
Antique Archaeology · Heritage tourism launch coverage
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Editorial · PR
Antique Archaeology · Heritage preservation campaign
Editorial · Brand
Antique Archaeology · Heritage tourism destination
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Long-Form Editorial · Two Lanes Blog
Antique Archaeology · 2M+ social following built from zero
Enterprise SaaS, global organizations, and consumer media
In program funding and pipeline generated through content-led campaigns
Copy localized across 4 languages, 60+ countries, 18,000+ member organizations
About
I'm a senior content strategist and copywriter with 15 years of measurable results across enterprise SaaS, global nonprofit campaigns, and consumer media. I've launched content operations from the ground up, built brand voices for organizations from startup to enterprise, and produced messaging localized into four languages across four continents.
I write the full stack: lifecycle email, UX copy, campaign messaging, sales enablement, long-form editorial. More importantly, I build the frameworks that make each piece work together. The 92% retention rate, the +60% platform adoption, the 2M+ following built from zero. Those numbers didn't come from good writing alone. They came from good thinking before the writing started.
I work AI-informed and human-led. Faster research. Sharper briefs. Creative execution that no AI can replicate because the strategy, the judgment, and the voice are mine.
Let's Work Together
Good. That's the work I'm built for. If your message isn't landing, your content isn't converting, or your team needs a strategist who can run the full stack, let's talk.